PROJECT INFORMATION
MESSE SHOWROOM
The new showroom office of Messe Tekstil, which supplies innovative and high quality fabrics to the clothing industry, was designed by the Mimaristudio team.
PROJECT CONCEPT
The start point of the project was to create a contemporary living space that puts the user at the center and focuses on the products on display. By planning a design language that accepts the existing structural condition of the space, a shared and multi-purpose space, which is open to free use and prioritizes the user experience, was designed.
Different types of fabrics are displayed in the product display area and guests from different fashion companies are hosted in the venue. The venue has a flexibility where guests can examine fabric options for their own creations, negotiate with the company and allow users to work both individually and together.
With this post-pandemic project, it shows that physical retail spaces can offer sensory experiences that digital cannot yet offer. The project, which opposes the online fashion trend and aims to bring its users into the exciting and live environment of the showroom spaces, has also become a corporate identity project of the company.
