PROJECT INFORMATION
Turkcell Lounge in Ulker Arena
The Turkcell Lounge design and project was performed by the Mimaristudio team invited to the design competition held by the Marketing Communications and Event Management department of Turkcell Iletisim Hizmetleri A.S.
PROJECT CONCEPT
The project was performed in Ulker Sports Area that hosts not only basketball games but also various concerts and shows throughout the year. The venue was planned to host various corporate meetings, promotions and organizations to be organized by Turkcell Iletisim Hizmetleri A.S. throughout the year, and the special guests of the company in all events organized in the Ulker Sports Arena, including the sports games.
All work was performed at a site of 850 square meters in accordance with the weekly plan provided by the building’s management, given that the building was already in operation; and the project was applied within a period of two months.
The starting point of the project was the idea that the venue would be used day and night as an area where the special guests would be hosted in all events organized in the complex, in addition to the company’s corporate promotions, events and meetings. Accordingly the employer’s previous experiences and directions were combined with the creative approach of the architecture team, and a soft, but dynamic and technological venue was created in a manner to reflect the corporate face of the company.
The project has achieved its targets by not only its design satisfying the alternative uses expected by the employer group, but also the value that it has added to this international complex.
